Arabic Micro Drama · Brand Integration · MENA

BRAND-SAFE
MICRO-DRAMAS
THAT PERFORM.

حكايات partners with brands and agencies across the Arab world to move beyond campaigns — using Arabic micro-dramas that embed your product into stories audiences choose to watch. Not ads. Shows.

Book a Strategy Call View Packages
Trusted across
Fashion & Beauty CPG Automotive Retail & E-Commerce Technology Financial Services
5,800%
Higher Completion Rates vs Standard Ads
300%+
Increase in Click-Through Rate
10M+
Organic Impressions Per Campaign
6–8wks
From Brief to Distribution-Ready Content
Why Micro-Drama

Integration.
Not interruption.

Traditional ads get skipped. Influencer content carries risk. حكايات's brand-safe Arabic micro-dramas embed your product directly into the narrative — stories your audience actively seeks out and shares.

Traditional Advertising
حكايات Micro-Drama
Interrupts the content
Lives inside the content
Audience skips or ignores
Audience chooses to watch
Brand feels forced
Brand feels aspirational
One campaign, one moment
60 episodes, 60 touchpoints
Impression-based metrics
Completion rates + attribution
Zero emotional connection
Protagonist uses your product
What Makes Us Different

Built for the
Arab world.

🎬
Arab Market Expertise
Two decades of MENA entertainment experience. We know what Arab audiences watch, share, and buy — and how brands fit naturally inside those stories.
🛡️
Brand-Safe by Design
Scripts reviewed for brand compliance before production. Content appropriate for all audiences. No risk of association with controversial content or creators.
📊
Performance Tracked
Every campaign includes completion rates, CTR, engagement data, and conversion attribution. Real numbers — not just reach.
⚡
Fast Turnaround
6–8 weeks from brief to distribution-ready content. Strategy, scripts, production, and platform-specific edits — fully managed.
Packages

Choose your
engagement level.

All packages include brand-safe, premium-quality Arabic micro-drama production. Choose the scope that fits your goals.

Pilot Drop
Pilot Drop
For brands testing vertical storytelling for the first time
  • Brand strategy session and story world development
  • Episode scripts with brand integration mapped
  • Pilot episode produced — vertical, 90-second, mobile-native
  • Trailer asset and feed-native cutdown
  • Platform-specific edits (TikTok, Instagram, Snapchat)
  • Performance report at 30 days
Season Launch — Most Popular
Season Launch
For brands ready to launch a full episodic campaign
  • Full strategy sprint — brand, audience, narrative mapping
  • Complete story world and character development
  • Full episode series produced — up to 20 episodes
  • Trailer + series assets + key art
  • Feed-native cutdowns for paid and organic
  • Thumbnails and platform-specific edits
  • Gulf Arabic redub for Saudi market reach
  • Monthly performance reporting + iteration
Always-On Studio
Always-On Studio
For brands needing continuous content at scale
  • Dedicated creative partnership — ongoing production
  • Multiple series or campaigns running in parallel
  • Priority turnaround and exclusive format access
  • Full content calendar strategy and distribution planning
  • Real-time performance data and content optimisation
  • Brand character and story world ownership
  • Bespoke reporting and quarterly strategy reviews
Case Studies

Our work
in action.

حكايات produces premium Arabic micro-drama campaigns for marketers ready to move beyond ad fatigue.

🎬
Case study coming soon

Fashion · Egypt
🎬
Case study coming soon

Beauty · Saudi Arabia
🎬
Case study coming soon

Automotive · MENA
Our Process

Fast. Premium.
Fully managed.

From concept to distribution, we move fast without sacrificing quality. Typical turnaround: 6–8 weeks.

01
Discover
We deep-dive into your brand, audience, and goals. Strategy alignment and story world framework.
Week 1–2
02
Story World + Script
We build your narrative universe and craft episode scripts with brand integration woven naturally into every scene.
Week 2–4
03
Pre-Production
Casting, locations, and production planning locked in. Brand review and compliance sign-off before filming begins.
Week 4–5
04
Production
Premium filming — vertical, close-up, mobile-native. Brand integrated into narrative, not overlaid as sponsorship.
Week 5–7
05
Distribution + Iteration
Platform-specific edits, trailer, paid and organic cutdowns. Performance tracking and ongoing content optimisation.
Week 7–8+
What You Get

Everything you need.
Nothing you don't.

📖
Strategy Documentation
Brand brief, story world framework, audience mapping, and distribution plan — before production starts.
✍️
Episode Scripts
Full scripts with brand integration precisely mapped per episode. Reviewed and approved before shoot.
🎬
Produced Episodes
Vertical 9:16, 90-second episodes. Cinematic quality, mobile-native production values.
🎞️
Trailer + Series Assets
Full trailer, key art, thumbnails — everything needed to launch and promote the series.
📱
Feed-Native Cutdowns
Platform-specific edits for TikTok, Instagram Reels, Snapchat, and YouTube Shorts — paid and organic versions.
📊
Performance Reports
Completion rates, CTR, engagement data, and conversion attribution. Monthly reporting throughout the campaign.
Industries We Serve

Built for brands
Arab audiences love.

Fashion & Apparel
Beauty & Skincare
Consumer Packaged Goods
Automotive
Retail & E-Commerce
Technology & Apps
Financial Services
Food & Beverage
Entertainment & Media
Hospitality & Travel
Health & Wellness
Real Estate & Lifestyle
FAQ

Common
questions.

What is an Arabic micro-drama?
A micro-drama is a short-form episodic story designed specifically for mobile and social viewing — think premium TV drama condensed into vertical, 90-second episodes that live natively in the social feed. In the Arab world, this format is just beginning: the audience is there, the content isn't. That's exactly where حكايات operates.
How is this different from influencer content or UGC?
Influencer content carries personal brand risk. UGC focuses on amateur aesthetics. حكايات delivers premium, scripted, cinematic storytelling with your brand woven into the narrative — not bolted on. The audience doesn't see an ad. They see a story they want to watch. Your product is part of that story.
What deliverables does my brand receive?
Depending on your package: strategy documentation, story world development, episode scripts, produced episodes, trailer assets, feed-native cutdowns for paid and organic, thumbnails, platform-specific edits (TikTok, Instagram, Snapchat, YouTube), Gulf Arabic redub for Saudi reach, and monthly performance reports.
How fast can you move?
Typical timeline is 6–8 weeks from brief to distribution-ready content. This includes strategy, scripting, brand approval, production, post-production, and platform optimisation. For a Pilot Drop, we can move faster.
What does brand-safe mean in practice?
Brand-safe means your brand never appears next to controversial content, risky creators, or unapproved storylines. Every script is reviewed by your brand team before production begins. Content is produced in-house — no third-party creators, no platform algorithm risk.
Which markets do you cover?
We produce in Egyptian Arabic — the most widely understood dialect across the Arab world — with Gulf Arabic redub included in most packages for Saudi Arabia and the wider Gulf market. This gives your campaign reach across Egypt, Saudi Arabia, the UAE, and the broader Arabic-speaking audience globally.
How does brand integration actually work inside the story?
Your product becomes part of the protagonist's journey. A fashion brand dresses her as she rises. A car brand is the vehicle of her milestone moment. A beauty brand is her morning ritual before the meeting that changes everything. The integration is written into the script — never a sponsorship overlay, never a talking-to-camera product mention. The brand earns its place in the story.
Get in Touch

Ready to move
beyond ads?

Whether you're ready to launch your first Arabic micro-drama or just exploring the format — we're here. Book a strategy call and we'll walk you through exactly what's possible for your brand.

Book a Strategy Call
30 minutes to discuss your brand goals, explore the right package, and get a custom roadmap.
brands@7ekayat.com
Agency Partnerships
We work directly with agencies to move their clients into Arabic micro-drama. Let's talk about how we fit your offering.
agencies@7ekayat.com
General Enquiries
Questions about packages, capabilities, or anything else.
info@7ekayat.com
Typical response time: 24 hours
Book a Strategy Call
Tell us about your brand and goals. We'll come back to you within 24 hours with a custom approach.

Arabic Micro Drama Production Studio · Cairo

THE
حكايات
STUDIO.

The Arab world's dedicated micro drama production studio. We build original Arabic series — 60 episodes, 90 seconds, script to screen — for streaming platforms, broadcasters, and digital distributors across the region.

Commission a Series Our Capabilities
Production-ready for
Seera Shahid Weyyak TOD Starzplay TikTok Series Netflix MENA
$5B+
Micro drama market · China 2023
400M+
Arabic speakers · Zero dominant studio
~$50K
Full 60-episode series · produced & delivered
16wks
Brief to platform-ready delivery
Who We Are

Built for this
format. Only this.

حكايات is not a television studio pivoting to short-form. We were designed from day one for Arabic micro drama — 90-second episodes, vertical frame, cliffhanger mechanics, dual-dialect delivery across the Arabic-speaking world.

Our production base is Cairo — the Arab world's deepest creative talent pool. Every series we make is delivered in Egyptian Arabic with Gulf Arabic redub as standard. One production investment. The full Arabic-speaking audience.

✍️
Format Specialists
Every creative decision — hook timing, episode length, cliffhanger mechanics, subtitle spec — is made specifically for 90-second mobile drama. Nothing else.
🎬
Cairo Production Base
Access to the Arab world's largest acting and directing talent pool. World-class production quality at lean, scalable budget.
🌍
Pan-Arab Delivery
Egyptian Arabic master + Gulf Arabic redub in every series. One investment. The full Arabic-speaking audience across MENA and the diaspora.
📋
End-to-End Production
Concept through delivery. Bible, scripts, production, post, and localisation. You commission the outcome — we handle the process.
What We Make

Six genres.
One studio.

You define the brief. We build the series. Tell us the audience, the tone, and the platform — we'll handle the rest. Or commission from our existing development slate.

دراما
Drama
Class tension, family conflict, social aspiration. The emotional engine of Arabic storytelling — re-engineered for 90 seconds and a phone screen.
رومانسي
Romance
Love across barriers — class, culture, family expectation. The highest-retention genre in the micro drama format globally.
إثارة
Thriller
Identity, secrets, betrayal. Stories engineered for the hook-and-cliffhanger mechanics that make micro drama genuinely addictive.
كوميدي
Comedy
Egyptian comic voice in premium short-form. Underserved on Arabic streaming platforms — high shareability and cross-market appeal.
طموح
Ambition
Career, entrepreneurship, self-made. The new Arab generation wants to see their world on screen — fast, sharp, and aspirational.
انتقام
Revenge
The protagonist who comes back stronger. A proven top-performer in global micro drama — with no dominant Arabic version yet produced.
Our Audience

The Arabic-
speaking world.

400 million Arabic speakers. Across 22 countries, from Morocco to Oman. On every platform, every device. The Arab world is not a single market — it is a vast, diverse, deeply storytelling-driven culture with no dedicated micro drama studio serving it. حكايات was built to change that.

🎯
Dialect Strategy
Egyptian Arabic is the most widely understood dialect across the Arab world. Every series includes a Gulf Arabic redub for deeper regional reach.
📱
Mobile-First Audience
70%+ of Arab Gen Z consume content primarily on mobile. The format is built for how this audience actually watches.
🌐
Diaspora Reach
Arabic-speaking audiences in Europe, North America, and beyond are actively seeking authentic Arabic content on the platforms they already use.
How We Work

Brief to screen.
Fully managed.

From your brief to a platform-ready series — we handle every step. Commission the outcome, not the process.

01
Brief
You define the audience, genre, tone, and platform spec. Every brief is treated as a new problem — no templates.
Week 1–2
02
Development
Series bible, character arcs, 3-act structure, episode architecture — delivered for approval before scripts begin.
Week 2–4
03
Scripts
Full 60-episode script package in Egyptian Arabic. Every episode engineered for hook, retention, and hard cliffhanger.
Week 4–8
04
Production
Cairo-based shoot. Vertical, mobile-native. Close-up, fast-cut, 90-second. Full post-production and Gulf Arabic redub.
Week 8–14
05
Delivery
Platform-ready files to your technical spec. Subtitles, redub, metadata. Everything you need — nothing you don't.
Week 14–16
Deal Structures

We work the way
you need.

Commission, license, or co-produce. We structure deals to match your platform's model — not the other way around.

Commission
عقد إنتاج
$60,000 – $120,000 per series
You pay a production fee. حكايات produces and delivers. Platform holds exclusive regional distribution rights for the agreed window. Production-ready from brief to delivery in 16 weeks.
Best for: Shahid, Weyyak, Seera, TOD, Starzplay Arabia
License
عقد ترخيص
$30,000 – $80,000 + royalty
حكايات produces independently. Platform licenses the completed series for their territory — fixed fee plus per-stream royalty. Non-exclusive or exclusive window negotiated upfront.
Best for: Regional OTTs, digital distributors, FAST platforms
Co-Production
إنتاج مشترك
Shared budget + revenue split
Platform co-funds alongside حكايات. Shared IP ownership and revenue split negotiated upfront. Both parties benefit from multi-platform licensing and commercial upside.
Best for: Netflix MENA, TikTok Series, MBC, major platforms
Commission

Let's build
something.

You have the platform and the audience. We have the studio, the stories, and the craft. Tell us what you need — we'll build it.

Commission a Series
Ready to commission from our development slate or brief us on a new concept?
studio@7ekayat.com
Request a Series Bible
Full development bibles for any of our series — available to qualified platforms on request.
studio@7ekayat.com
Co-Production Enquiries
Interested in co-developing a format built exclusively for your platform?
studio@7ekayat.com
Start a Conversation
Tell us about your platform and what you're looking for. We'll respond within 24 hours.